CEO Brenda Jacobsen Offers Real-World Tips on How to Effectively Sell Your Company

Brenda Jacobsen started in the family business right out of college and eventually rose to CEO of the company. After a "type-A driven business woman" told Brenda about the coach she was using and raved about the tremendous results she was getting, Brenda decided to contact the coach. Shortly after hiring CEO Coaching International coach Jay Reid, Brenda's company got an unsolicited offer to buy her company. The timing was perfect. Working with Jay and the team at CEO Coaching, Brenda was able to bring in another buyer to the table, play one off the other, and get a much higher sale price--all while negotiating a good payout for herself. This is the behind the scenes story of a business sale that can benefit all small to mid-size companies when it comes time to sell your company.