CEO:CFO Relationship

In this episode of The Potentia Playbook for CFOs, Dominique Highfield speaks with Isabel Malbois, CEO of Neom Wellbeing, about what truly defines a great CFO from a CEO’s perspective. Isabel shares her journey from global corporate leadership at L’Oréal to leading a scaling, founder-led brand, and offers candid insight into the evolving expectations of modern finance leaders. The conversation explores the weight of decision-making in SMEs, the importance of trust in the CEO–CFO partnership, and why today’s CFO must be commercially immersed, strategically confident and visible at board level.