CEO de Scalextric: digitalizando el juego clásico 60 años...

What this episode covers

En este episodio, hablamos con Luis Arnau, CEO de Scalextric, fundada en 1962 en Barcelona, fue pionera en la fabricación de coches de carreras en miniatura, hoy es la marca de referencia de coches de carrera en miniatura, junto a Alex Granados de Product Hackers.📩 Tips y contenido TOP de GROWTH en nuestra newsletter: https://p-h.es/newsletter-growthCon Luis, discutimos cómo ha logrado mantener relevante un producto físico en un mundo digital, sus desafíos en la gestión y la importancia de la lealtad del cliente a través de su club de socios.Además profundizamos las iniciativas para integrar nuevas tecnologías en sus productos y mejorar la jugabilidad.🌍 Más info sobre el episodio en https://producthackers.com/es/podcast/scalextric-luis-arnau?utm_source=Podcast&utm_medium=descripcion(00:00) Intro y presentación.(01:06) Desafíos en la era digital.(02:50) Innovaciones tecnológicas.(05:06) La historia de Scalextric.(08:12) Modernización del producto.(10:11) Datos y números de Scalextric.(12:15) Modelo de negocio y fuentes de ingreso.(14:19) Acuerdos de licencia con marcas.(16:48) Escuchando al consumidor.(18:44) Estrategias de distribución.(22:01) El impacto del eCommerce.(25:19) Prescripción del producto.(27:28) Explorando marketplaces.(28:57) La importancia de la presencia en el lineal.(30:36) Identificando a nuestros consumidores.(33:13) Canales de adquisición y distribución.(35:24) Fidelización y recurrencia de compras.(37:12) Creando comunidad a través de torneos.(40:01) Desafíos logísticos y operativos.(45:06) El futuro de Scalextric: innovaciones y nuevas tecnologías.(46:56) Cierre y despedida.NOSOTROS🔥 Programa Profesional de Growth Manager Certification - https://p-h.es/GMCertification📈 Casos de éxito de Growth - https://p-h.es/misiones-growthRRSS📹 YouTube - https://www.youtube.com/c/GrowthProductHackers💼 LinkedIn - https://www.linkedin.com/company/producthackers/🐦 Twitter - https://twitter.com/product_hackers📱 Instagram - https://www.instagram.com/product_hackers/

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This episode is 48 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on December 4, 2024.

What is this episode about?

En este episodio, hablamos con Luis Arnau, CEO de Scalextric, fundada en 1962 en Barcelona, fue pionera en la fabricación de coches de carreras en miniatura, hoy es la marca de referencia de coches de carrera en miniatura, junto a Alex Granados de...

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