CEO INTERVIEW: From Oil Fields to Empowerment: Carrie Colbert's $15M Bet on Women

From 2% to 50% Over Goal: How Women-Led CPG Brands Are Rewriting Venture Capital RulesDespite women starting nearly half of all businesses in the US, less than 2% of venture capital funding goes to female founders. But Carrie Colbert, CEO and founder of Curate Capital, is changing that equation—and proving there's serious money to be made in the process.In this episode, Carmel Fisher sits down with former petroleum engineer turned VC powerhouse Carrie reveals how she built a fund that overshot its fundraising goal by 50% by focusing exclusively on women-led consumer brands. She breaks down her "influential investment" model that turns influencers into equity partners, explains why CPG brands need more than pretty packaging to scale, and shares the four key categories driving returns in consumer goods.Key insights for CPG founders and brands seeking funding:Why owning your supply chain matters more than viral marketingThe late seed/early Series A funding sweet spot and what investors look forHow to build "intrinsic value" that makes your brand acquisition-readyReal examples from portfolio companies solving everyday problems (from epidural accuracy to inclusive beauty)The insider criteria VCs use to evaluate consumer brandsPerfect for: CPG founders seeking venture capital, consumer brand executives exploring funding options, and anyone curious about the intersection of influencer marketing and venture investing.Whether you're building the next breakthrough beauty brand or revolutionizing home products, Carrie's practical advice on building fundable businesses could be the difference between bootstrapping forever and scaling with serious capital backing.Disclaimer:The Harvest podcast is for informational and educational purposes only. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of any company or institution mentioned. The content of this podcast does not constitute investment, legal, or tax advice.Any strategies or investment ideas discussed may not be suitable for all investors. Listeners should conduct their own research and consult with professional advisors before making any investment decisions. Past performance is not indicative of future results.The host, guests, and producers of this podcast may hold positions in the securities discussed. This podcast may contain forward-looking statements that are subject to risks and uncertainties. Actual results may differ materially from those projected in these forward-looking statements. Investing in securities involves risk, including the potential loss of principal. Please be aware that the stock market can be volatile and investment values can fluctuate.By listening to this podcast, you agree to not hold the host, guests, producers, or any affiliated companies liable for any investment decisions you make.Always do your own due diligence and invest responsibly.