EPISODE · Mar 3, 2022 · 29 MIN
CEO Mindset Series: Marketing - E86
from Optometry: The Ultimate O.D. · host Optometry: The Ultimate O.D. Podcast
CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to neglect so let's start turning that around and thinking like the corporate chains do and making ourselves been seen and heard in an effective way! Enjoy. (00:22) In this week's office talk, we are recapping some interesting scleral fits I've had recently with my staff and the cool things being learned there as well as looking into some different patient situations that have come up in my practice. It pays to be flexible and think outside the box! (16:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat!
What this episode covers
CEO Mindset Series: Marketing - E86 Highlights from this episode: CEO Mindset Series: Marketing (00:22) Office Talk: Sclerals Update with staff (16:13) In today's episode, we are continuing our CEO Mindset Series with an aspect of our practices that is grossly underutilized: Marketing. We walk through what that means and what that does NOT mean. This is one of the biggest areas practices seem to neglect so let's start turning that around and thinking like the corporate chains do and making ourselves been seen and heard in an effective way! Enjoy. (00:22) In this week's office talk, we are recapping some interesting scleral fits I've had recently with my staff and the cool things being learned there as well as looking into some different patient situations that have come up in my practice. It pays to be flexible and think outside the box! (16:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat!
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CEO Mindset Series: Marketing - E86
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