CEO of EF World Journeys USA Heidi Durflinger on How to Stop Treating Customers Like Transactions

Ep. 232: Training for her ultramarathon in Spain helped Heidi break big goals into small, achievable steps. Her approach offers a compelling blueprint for building trust, inspiring teams, and elevating the customer experience. Rooted in small-town Kansas values and shaped by global experience, you will learn in this conversation how to stop treating customers like transactions. 1. Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights.  2. Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/  3. Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.  Special thanks to Alissa Pupich and Karson Hills for making this episode possible.