CEO Playbook #10 - RE-INTERPRETING FINANCIAL COMMUNICATIONS

Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitive topic, but a necessary one given the need for money to help the business grow and develop. In this episode we discuss two very different contexts for financial communications. In the first part I will focus on young companies that want to raise money, before shifting attention to publicly listed companies trying to navigate the sometimes-fraught waters of financial communications. Enjoy!