CEO Playbook #11 - THE PODCAST EPISODE

On this week’s episode of the podcast we dive deep into … podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a significant increase from only 14% in 2017. The global audience for podcasts is rapidly expanding and industry has latched on to this with Mark Zuckerberg and LinkedIn's Reid Hoffman having started their own podcasts. Podcasts are a valuable way for CEOs to foster trust and build their brands. Now, they are clearly useful but are they for everyone? What are some tips and tricks to keep in mind? How do you start? What equipment do you need? We tackle all of these questions and more in this week’s episode of the CEO playbook.