CEO Playbook #5 - TALKING TO THE MEDIA

The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than ever before. These changes have profoundly impacted the way executives engage with and communicate through the media. In this episode, we discuss how CEOs and businesses can master every aspect of modern media relations, from drafting press releases to preparing for media interviews. Enjoy!