EPISODE · May 2, 2024 · 23 MIN
CEO Series: Melanie Perkins, Co-founder & CEO of Canva
from Billion Dollar Moves™ with Sarah Chen-Spellings | Global Venture Capital · host Sarah Chen-Spellings
As of January 2024, Canva’s design platform attracted around 170 million monthly global users from 190 countries. BUT it was not too long ago that now 36-year-old Canva founder Melanie Perkins was rejected by 100 VCs. Just like some of the best companies today, Canva took awhile to get to an inflection point: between the first idea in 2006, to launching 2013, that was a span of 7 good years. Today, Canva is a $26 billion design startup is ready to take on Microsoft and Google and compared to other behemoths; and people have created over 3 billion designs since. This week, we are taking a deep dive into Melanie Perkin’s story of building the online designing empire Canva. TIMESTAMPS / KEY TAKEAWAYS 0:00 - Intro 02:13 - Canva: from being rejected by over 100 VCs to a $26 billion design startup 05:00 - Lesson #1: Solve the problem you know intimately first: don’t be afraid to niche down, in the beginning 07:34 - Lesson #2: Good things take time—stay grounded, lean and persistent 11:19 - Lesson #3: Focus on what you can change, not what you can’t 15:07 - LESSON #4: Get comfortable going against the grain 17:44 - Lesson #5: You can do it all, but not all at once 21:17 - 3 Actionable Questions for You About Melanie Perkins Melanie Perkins is an Australian billionaire technology entrepreneur, who is the CEO and co-founder of Canva. Perkins is one of the youngest female CEOs of a tech start-up valued over A$1 billion. As of May 2021, Perkins was one of Australia's richest women. Credit/Source: Canva makes staff instant millionaires after $3.6b share sale https://thenightly.com.au/business/canva-makes-staff-instant-millionaires-after-36b-share-sale-c-14205704 Guy Kawasaki's Remarkable People: Melanie Perkins: CEO of Canva https://guykawasaki.com/melanie-perkins-canva-ceo/ Carmine Gallo and Canva CEO, Melanie Perkins https://www.youtube.com/watch?v=xysjW_wZgxM Sunrise Australia Day 1 - Melanie Perkins Keynote https://www.youtube.com/watch?v=FXtGE811GCw Melanie Perkins of Canva on Dealing with Rejection https://www.youtube.com/watch?v=e31uR1WhrEQ Melanie Perkins - Canva - Founder stories from The Sunrise https://www.youtube.com/watch?v=h1uyh2IRWWM How Canva CEO Melanie Perkins turned her small Australian college startup into global unicorn | E939 https://www.youtube.com/watch?v=8TBSg79Gf0M - PODCAST INFO: Podcast website: https://billiondollarmoves.com Watch on Youtube: https://tinyurl.com/sarahchenglobal Join the community: https://sarah-chen.ck.page/billiondollarmoves FOLLOW SARAH: LinkedIn: https://linkedin.com/in/sarahchenglobal Instagram: https://instagram.com/sarahchenglobal Twitter: https://twitter.com/sarahchenglobal
What this episode covers
As of January 2024, Canva’s design platform attracted around 170 million monthly global users from 190 countries. BUT it was not too long ago that now 36-year-old Canva founder Melanie Perkins was rejected by 100 VCs. Just like some of the best companies today, Canva took awhile to get to an inflection point: between the first idea in 2006, to launching 2013, that was a span of 7 good years. Today, Canva is a $26 billion design startup is ready to take on Microsoft and Google and compared to other behemoths; and people have created over 3 billion designs since. This week, we are taking a deep dive into Melanie Perkin’s story of building the online designing empire Canva. TIMESTAMPS / KEY TAKEAWAYS 0:00 - Intro 02:13 - Canva: from being rejected by over 100 VCs to a $26 billion design startup 05:00 - Lesson #1: Solve the problem you know intimately first: don’t be afraid to niche down, in the beginning 07:34 - Lesson #2: Good things take time—stay grounded, lean and persistent 11:19 - Lesson #3: Focus on what you can change, not what you can’t 15:07 - LESSON #4: Get comfortable going against the grain 17:44 - Lesson #5: You can do it all, but not all at once 21:17 - 3 Actionable Questions for You About Melanie Perkins Melanie Perkins is an Australian billionaire technology entrepreneur, who is the CEO and co-founder of Canva. Perkins is one of the youngest female CEOs of a tech start-up valued over A$1 billion. As of May 2021, Perkins was one of Australia's richest women. Credit/Source: Canva makes staff instant millionaires after $3.6b share sale https://thenightly.com.au/business/canva-makes-staff-instant-millionaires-after-36b-share-sale-c-14205704 Guy Kawasaki's Remarkable People: Melanie Perkins: CEO of Canva https://guykawasaki.com/melanie-perkins-canva-ceo/ Carmine Gallo and Canva CEO, Melanie Perkins https://www.youtube.com/watch?v=xysjW_wZgxM Sunrise Australia Day 1 - Melanie Perkins Keynote https://www.youtube.com/watch?v=FXtGE811GCw Melanie Perkins of Canva on Dealing with Rejection https://www.youtube.com/watch?v=e31uR1WhrEQ Melanie Perkins - Canva - Founder stories from The Sunrise https://www.youtube.com/watch?v=h1uyh2IRWWM How Canva CEO Melanie Perkins turned her small Australian college startup into global unicorn | E939 https://www.youtube.com/watch?v=8TBSg79Gf0M - PODCAST INFO: Podcast website: https://billiondollarmoves.com Watch on Youtube: https://tinyurl.com/sarahchenglobal Join the community: https://sarah-chen.ck.page/billiondollarmoves FOLLOW SARAH: LinkedIn: https://linkedin.com/in/sarahchenglobal Instagram: https://instagram.com/sarahchenglobal Twitter: https://twitter.com/sarahchenglobal
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CEO Series: Melanie Perkins, Co-founder & CEO of Canva
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