CEO to COO Partnership

In this session from Commerce Roundtable Miami 2025, Aaron Nosbisch, (Founder & CEO, Brez), and Dan Gelshteyn, (COO, Brez), share the real story behind building one of the most exciting new brands in the beverage space. They unpack how they approach ambitious goals by breaking them into manageable sprints, the importance of having a clear brand vision, and how they navigate budgeting, risk, and rapid scaling—all while staying lean and agile.From remote team dynamics to innovative product launches, Aaron and Dan dive into the strategies that helped Brez gain traction in a competitive, emerging market. Whether you’re a founder or an operator, this conversation offers valuable insight into the CEO/COO partnership and the realities of growing a multimillion-dollar brand from the ground up.______00:00 Introduction and Team Growth00:40 Challenges in the Cannabis Industry00:48 AI and Innovation in Business01:18 Meet the Founders02:27 Building a Strong Team04:04 Scaling and Achievements06:01 Product Expansion and Retail Strategy12:27 New Product Launches19:01 Hiring Philosophy and Team Dynamics21:28 Financial Struggles and Quick Solutions21:59 Daily Revenue Reporting and Urgent Needs23:00 Building in Public: Transparency and Benefits28:14 Supply Chain and Production Challenges34:18 Remote Work and Company Culture37:14 Future of Beverage Industry and Brand Building41:24 Conclusion and Final Thoughts______Follow Commerce Roundtable on social!X: https://x.com/commerceroundLinkedIn: https://www.linkedin.com/company/commerce-roundtableIG: https://www.instagram.com/commerceroundtableTikTok: https://www.tiktok.com/@commerceroundtableContact [email protected] for sponsorships or general information!