Sam this the secrets my success right here a plain great future free shout out to Coles These are the Coles super soft tea. I wear a new shirt basically every day Which feels phenomenal you remember the TV show cribs where master P. You would only wear a pair of Air Force ones one time What do you think my last name stands for? I Have a idea for you so would you like to hear billion dollar health care idea?
I see health care is the wrong word health care actually when people tell me health care ideas I just kind of to not run away. I'm like is that like super complicated hard and impossible? Let me just ignore this completely, but I think you'll like this one So have you ever done an executive health check up not yet, but Nick you're just convincing me that I should do it Okay, so these things are pretty interesting. Have you done one?
I've never done one I've I've tried I've basically gone through the process of booking them and there was like that's kind of the point They didn't have a lot of availability. Yes, so the long wait list Oh, I got to travel to Arizona to do this like geez like if this was just here in the Bay Area I would have done yesterday, but it's not well That's the idea. Let's open one of these up in the Bay Area in LA in New York Okay, so what are these so an executive health checkup is basically something that CEOs high net worth individuals will do Where they see pay somewhere between five and ten thousand dollars usually to go for one or two day visit to a medical center And you do a battery of tests and just think of it like the four seasons meets a doctor's checkup And so you go and it's kind of this executive VIP treatment where you go and they just put you through a bunch of tests all in one day Which normally if you try to do a traditional thing like first of all your normal doctors can go Why do you need this test you don't have it? Do you are having hard issues?
No, I just want to like practically measure my heart health every year and like make sure I'm on top of that And so you most doctors won't recommend these you know normally secondly if you even if you did you wouldn't get all your appointments done in A day just like one day knocking all out like months spread out to take forever And each one you're like kind of waiting in line You don't have the TSA, you know pre-check to be able to just go through and do this This is actually better now just actually front line private and a lot of times they wouldn't talk to each other right It's not comprehensive. Yeah, okay, so why is this an interesting business idea? So the Mayo Clinic which is probably the leader in doing this is estimated to do over a hundred million dollars a year on just their executive health Checkup service, right? So that's basically 17,000 the last number they publicly released was 70,000 patients did it in 2015 And you basically got to fly there four locations are Arizona, Jacksonville, Minnesota or London So like not in you know hotspot like that's where they have their big hospitals and so Mayo is doing this the Cleveland Clinic does There's a bunch of private practices that will do this too.
So my idea is that somebody needs to create this or LA New York it's the solo house for medicine and You know just charge a 10 to 20,000 a year membership fee and it's an annual checkup for you or your spouse even and If you can get basically 5,000 members across you know in any of those gos you're doing 50 million a year of recurring revenue That's only like a hundred patients a week, right? It's like it's not insane it's something like this especially with the like longevity Brian Johnson like Huberman like there is a very very big trend in this direction and I don't really think that genies going back and bottom like I don't think that people are five years from now are Going to be like I don't care about health anymore. I think it's going that way I think people will get disillusioned with some of the things that are happening But I think all the whole more people are becoming you know, health consciousness for and as that kind of high net worth class It becomes a high status thing to do to be you know, help optimized I think that this is gonna get bigger and bigger and bigger Well, when we started this part I think I said one of the big things that I'm bullish on for the next like 10 20 30 years Is I always thought it's insane that you can have like a cancer in your body and like the conversation of well Had we just known about the sooner we could have fixed this but we don't we are we didn't so you're dead And like that's kind of crazy to think that like I just walked through the doors and gotten this test You would have been this was kind of solvable a hundred years ago It's gonna be insane that you didn't know how your body was doing. Yeah, I agree Maybe 50 years.
I don't know what the number is but like for sure by 100 years like the idea that you could it's like dude My grandpa used to walk around and he had no fucking clue what is like glucose levels where he didn't know if you cancer people just had cancer Dies like you know when we talk about like smallpox and polio just killing people or like you know like I don't like How'd you get around without Google Maps like I you just like you just keep stopping at gas stations And then you unfold this map you trace your finger and then you ask your guy You tell you like when you see a blue thing turn left like that's how you got across the country It's like going to a restaurant and saying you went smoking or not smoking sections It's like wait that was a thing you could go to a smoking section of a restaurant You know like that was one of the things I was alive for I remember as kids like saying that you only have smoking available fine We'll do that you know what else that similar to starting a newsletter today and not using Today I'll tell you guys about be I've easiest way to start a newsletter spin it up Start your newsletter has all the growth tools built in it's got an ad network So you can start making money on your newsletter even if you have a small newsletter I see every week on Twitter posting that they're making a thousand dollars a month or $3,000 a month on their newsletters And they don't have that big of a newsletter It's pretty crazy putting your thoughts out there aside from the money is I would say the most underrated thing that a smart person can do If you're a dumb person You don't even do this but if you're a smart person putting your thoughts out there and creating a magnet that will attract like-minded people create a Little landing area for luck in your life where people can reach out to you because they heard something you said Or they agreed with something you said or they offer you a job or they want to work with you or partner with you That's what happens when you publish and so highly encourage people do it and if you're gonna do it use beehive It's spelled B E H I I V dot com weird name beehive but it's a good great service and Tyler's awesome You guys I do think it should check it out Tyler's one of the most interesting entrepreneurs that we've come across it By the way, actually the best thing about Tyler is his playlist on Spotify So if you go and Spotify you need music for while you work He has a playlist called big desk energy. It's actually good. It's awesome dude I listen to it all the time when I work big desk energy great name and it's great play He keeps it updated so he keeps sure rating it as he goes and I've told him I was like You know beehive's great. Well the playlist is legendary and the playlist is so good But you invested in beehive so that's one that needs to work out so I invested once I use the newsletter twice a week And I use the playlist seven days a week.
All right beehive beehive dot com by the way the companies that are like Kind of testing this out you did one of these right these like see or they MRIs that you can go to it's like $500 and just walk off the street and get MRI and it tells you if you've got cancer So I do a full-body MRI at places so I went did one But I've been the reason I didn't talk a ton about it afterwards was I just don't know the science behind some of these things And so it might be great. I know several people that have said oh I do a few of us can and we found something called blah I've talked to doctor friends who are like this is BS And I'm always like you know There's like a there knows six cents in my body where I'm like just be careful before you endorse something you don't understand the science of That's making a very bold claim that doesn't mean that they're doing something wrong or that anything is up with it I'm just saying I have no idea if these things work. I do know that the stuff like the executive checkup where they're doing like more tried and trusted like tests are You know a bit more more safe, right? There's like a Lindy effect right they've been around for a longer period of time more widely accepted in the community more testing has been done They've made it through that knowledge whereas the new stuff the full-body MRI it might be awesome.
It might be overkill I'm not sure I can't say dude We have a lady so we do like for pampton We have like perks so you get discounts to different services And we partnered with one of these MRI companies and this member and her boyfriend or her husband went and got one together and he had cancer They caught cancer and he got surgery and he's good and she was telling me the story. I was like that's insane That is absolutely insane. So there's one positive story Yeah, I think they said like what when I was there again, I want to repeat these clips I don't know what's true, but I think they were like a one out of twenty one out of thirty people come in find something That's insane. It's so funny when you go do these by the way, you're just like no news is good news So you're like I'm gonna go voluntarily check this thing give us a very high anxiety day And then I really want to want is this anti-climatic.
Yeah, you're fine dude. Very fine. What would you do it? You're not going to feel bad.
No, okay cool then That's that's the best case scenario at the end of these things. Sam, did you see this thing that this guy tweeted at us the AI Mm-hmm steam song the rap song the rap song. Yeah, are you play this? Listen to the tools returning dreams in the bus Sam fall He's also muscle still been dealing with us of millions They say very your fig unless we trust Sean spinning narratives and stories per they clutch five cats Why my first million stir in the pot Sean of all the shop call it no small boy stuff He's got both for say to the soccer productivity unlock Sam six pack dreams aesthetics They cannot be stopped MFM host with the most sharing that wealth of brain from tips to the realm of the game They still without restraint How do you do this?
So he goes here's my prompt a wrap about Sam and Sean the host of my first million Sean Sam previously sold his company called the hustle for an undisclosed amount, but everybody thinks it's 30 million Sean is a storytelling master the laziest most productive person who loves basketball and says no small boy stuff Sam loves big muscles and six packs and then it generated that song It says that I've got six pack dreams. I guys six pack dreams. Yeah, it's so good It was like actually very good for a AI song and the second one cracked me up This is uh, this is me coming into today's podcast recording Just put the gift on the screen if you're on audio go to youtube so you can watch this dude Do you see this thing? I believe it's all is it called so now where you can make songs S-U-N-O dot AI it is freaking awesome It is so cool.
It is awesome And like you can make it sound like Frank Sinatra is singing any song that you want him to sing And so you could use it for theme songs or background music different things. It is awesome It's one of the few AI things that I've seen and I'm like this is wonderful. This works There's a perfect use case for this. It's really good.
Dude my uncreative ass does not use these I'll be like, uh, make it uh, journey singing Don't stop believing it's actual song I guess I just wanted to hear this song Listen to it Yeah, like a journey song about a boxer in Philadelphia and he's trying to be the USSR and what he got It's either the tiger There is a cool version of these though. You see that Drake tweeted out a song that he made using AI Like AI Tupac and AI Biggie on his track. Yeah, it's awesome. I love these things Dude, let me tell you the story So I had to do some camera I had to set up this camera at my house and I don't know how to do it and a friend of a friend connected me with these three kids They're 20 years old and they they have a marketing agency But I guess on the side they like help people like me set up their camera whatever They've come out here They help me out and after about four hours of them in my house doing work I'm like all right So what's your guys' stories like I can tell that you're like being polite and like You're trying to ask a little bit about me and like let's talk but let's let's hang out So it's these three kids that are 20 years old They drop out of college just on a marketing agency and to get business they go to uh What's it called?
Is it called a better business bureau? Like your local small town communities have these like business bureaus They go there and start convincing all these small businesses to make promotional videos for their websites They start making videos for their website and then they're like well, what do I do with this video now? So they go to their clients and they go well you should run google ads We'll do that for you and we'll make a website and they're like all right cool I've got this website and how do I get leads and like well We'll run the ads and then we'll just get leads to you and I go whoa Pretty cool what's software you guys use and they go We just use like our iPhones and they go in matter of fact my phone's ringing right now It looks like someone's calling for this particular landscaping company So they put their phone on speaker and they go hi This is uh xyz landscaping services. How can I help you?
And uh, they go hi, this is rosemary. I live here And um, I'm trying to inquire about seeing if you guys can come and like build this like small project at my house She goes oh, yes ma'am. I'm not the owner of the business, but i'll put you in touch with her right now And so they you have their iphone out they click hold they call their client right there And this is at like nine o'clock on a Saturday go hey, Linda I've got rosemary on the phone right now. She wants this this and this i'm gonna merge you right now She goes all right sounds good.
He clicks merge and he goes hey rosemary This is out of the odor. Um, she I feel they're all about what you want and i'll let you guys take it from here And then he clicks me and just puts the phone in his pocket and he goes that's that's $400 right there And they're doing $15,000 a month this way these three kids They're like yeah, we like at the grind at this like 12 bucks that we're finally at like 15,000 We're gonna pay ourselves We've been each been door dashing in our free time in order make bills pay our bills because we live on our own and I just think to myself You've got it great stories begin exactly like this you guys guys They're asking me for advice like oh guys, it's gonna work out just keep doing this for five years Dude the best part of the story by far is that's $400 right there I'm saying that every time I unlock my phone with my wife. I'm just gonna be like another $300 It's just it was awesome what these kids were doing and uh, I just respect the how to that type of stuff And it just showed me these guys have what it takes and this is how like great stories begin is these little like it's not complicated stuff It's really simple. It's not sexy, but it's awesome.
My brother-in-law. I was asking him over the weekend. I go Yo, what's your favorite job you've ever had and he goes? Oh easy smoothie king in high school I was like smoothie king in high school.
You've had a whole year 40 He's like 43 or something. I was like your greatest job was your first job 23 years ago or 26 years ago He's like yeah, no doubt and I was like, why did you like it so much like three smoothies or something? He goes no no my boss was so funny. He's like my boss was this character He's like you know that thing I say every time I answer the phone I go yeah Hey guys, I stole that from my boss and the thing he says on the phone is the thing his boss said So one day he was in smoothie king and the phone rings like the smoothie king like landline rings and his boss is basically like You know if my brother in my 17 this is like a 19 year old, you know normal dude He's a manager of smoothie king kind of an overweight guy He goes, I must be Jordan about that summer league And he put the fuck up in my brother like I'm still funny that he just came over that on the fly like It must be Michael Jordan calling about summer league and for literally 26 years my brother every time the phone rings I must be Jordan about that summer league And I could tell it's just pregnant but somebody got food every time Well another new one is uh when you're hanging out at dollars Um you want to do one what he got?
All right, I got another thing that's funny Well, it's funny and not funny but the funny thing about funny things is that if you take a really not funny thing like war And you multiply it times a funny thing together they become funny That's the beauty that's a video of humor bold statement. Let's see. Let's see how you all together the pizza meter Do you know what the pizza meter is? I don't know what the pizza meter is.
Okay, so the pizza meter is a way that people on the internet knew that the Iran strikes were happening Before the news reported you might be wondering how could just random people on the internet know this before mainstream media And the answer is the pizza meter and so the pizza meter is basically a signal that people watch for which is basically They study the um they watch the pizza shops that are around the white house the pentagon places like that And they look that if there's a sudden spike and if you know for example if you go on google It's as busier than usual and you'll see like wow 10 p.m. It's like spiked way higher than normal That you know that something's going down That's the only reason that the closest pizza shop to depending on a closest pizza to the white house Would have spiked like that is that there's something going down that has the staff there late at night ordering pizzas And so they know and it's basically been a signal for like the uh the invasion of kawaii the iraq war Most recently when iran launched those missiles at at israel Um, and so people knew that this was coming because of the pizza meter and the fun the sword behind this is pretty funny I don't know if you I guess you've never heard of it you probably don't know the back story either But it got popular because there was a guy named frank and frank owned 60 franchises of like pizza shops around dc And he actually went and told the la times he was like, um, the news media doesn't know about something big It happened there and bed sleep but my guys my guys are out there on the front lines doing deliveries And we know when something's going down because we'll get a spike of deliveries to pentagon at you know 11 p.m At midnight at 1 a.m and that never happens and so this happened and then the government basically had to shift their Sentine memo they're like hey guys You can't be doing this and so now they send staff out to try to pick up pizzas and do all this other stuff to kind of like Smoothen out the curve when it's not so obvious that some shit's going down. It's not hilarious Dude, that's is brilliant and there's a phrase for this and I can't remember what it was But it's basically where you do all of this work to protect something and just the smallest dumbest thing that you forget about that You don't even realize is the key to you know unraveling the entire thing. This is awesome This is so cool.
I'm reading the Wikipedia right now It started in 1983 with the invasion of granada and then again in 1989 the invasion of Panama What they noticed was that domino pizza deliveries increased dramatically right before the invasion by 25 percent Like so this has been going on for decades. This is this is the password one two three of yours Easy to guess password that like you didn't they didn't realize actually the true origin story was this of this was apparently during the cold war The Soviet intelligence agency was using indicators like this So not just the piece of things like this to try to alert them of a potential global crisis and they called it a Pizzant like pizza and then intelligence isn't and so that's how that's like how it started and then Frank kind of put the spotlight on it And there's other ones too. So like recently this happened before the Iran thing people were like oh Pizza meter spiking right now and then sure enough within 24 hours the news came out about the Iran thing the other signals people were like Hey, wait, it's not just pizzas because they realize that the second best signal is that J bars in the area see a big drop off and foot traffic When the government like it's when they're busy basically and so people were looking at gay bars There's a guy who's like hey guys I can confirm because the politicians would normally be going to the gay bars Yeah, exactly. So this guy who tweeted out exact hey guys I don't know what this means, but I'm at up or right now and there's way less government guys They are than usual tonight and normally like on a whatever Thursday night this place is popping.
There's nobody here And so now there's the DC bear index which is basically trying to measure of you know Like the gay bar foot traffic as well. So this is up there on my Mount Rushmore of silly indexes There's some other great ones. I might not know about do you know about the big Mac index? I think you probably know that one is that just the price of big Mac.
It's like a better Indicator of like inflation or what they call PPP so purchasing power parity So basically how much is a dollar versus a euro versus a frank versus a yen and the most common denominator between all those countries Is what's the price of a big Mac? And so you can go see that oh man a big Mac relatively is now more expensive in one place than the other that basically indicates that That currency got weaker. It's a more true indicator of the currency strength or weakness than like what the government will tell you So that's what the big Mac is supposed to be and by the way all of these are you know, they're not But so there's people who are like ah the pizza doesn't work anymore blah blah who knows I you know, I can't say that these are like perfect signs are funny. The other one that's great is the Waffle House Index You know this one for hurricanes.
Yeah for storms basically. There's a three color a three color system So Waffle House which is open 24 seven three sixty five So it's like how do you know how bad a storm is it's basically green is Waffle House is still open an operational full menu Yellow is it's open partial menu and red is it's closed if Waffle House is closing the guy like the director of FEMA came out He's like you know, it's bad when Waffle House is closed and so it became the whole thing the Waffle House Index a Mount Rushmore of indexes is awesome. That is a hilarious bit I I thoroughly enjoyed this one and by the way Have you ever noticed if if Waffle House is supposed to be open all the time? Why do they even have locks on the doors?
Do they maybe they don't they do because I went to one recently and I was like if you guys are open all the time Why do you even why do you even like a place up? I'm sure they enjoyed that conversation Like like dude you like waffles or not like scrambled or what do you want? It didn't work out. That's pretty good Where's you why did this interest you?
There's a general trend which is like whenever there's like a murder that happens or like a crime Or there's like the Boston bombing. Do you remember like reddit was basically solving it almost in real time or like? Yeah, but they got it like they got it all wrong Yeah, but there is like yes, but that seems to work but It is pretty fun to follow along and just see like what the open source intelligence community can do and like they do get things wrong But there's you know, there's several examples of this or like, you know, if you go look at the root call the root You know discovery of maybe some conspiracy or some Some some some exos a it's usually like some guy on a message board notices something and that's like often like how things get figured out And so you know, that's how they caught the you know, the still growth for example, you know They went look at message work hosting for example, but you know, I just think that's cool that like there's a there is like the official Agencies, but then there's sort of like this open source community of Internet slutes and you know, I don't think they're not necessarily better But I just think it's a cool in addition to what it would exist out there Let me show you something that I saw recently that is actually related to indexes so I got curious about I was looking at like I saw an article about some of the most profitable companies in the world and now let me list a few that are very obvious So visa of course visa is gonna be one more profitable company something like 40% income compared to their revenue Nvidia Berkshire halfway halfway very obvious ones two less obvious ones public storage I think we've talked about public storage, you know They make something like 50% profit on each dollar that they they take it on revenue another one is relics We talked about relics they own the academic publishing industry and it's like a very controversial thing because it's kind of a paid-of-play model And it's a little it's a little weird, but there's two that stick that stood out to me the first one I'll tell you because you may not know but it's called the intercontinental exchange You know what the intercontinental exchanges? No, well the second one that stood out is NASDAQ So the intercontinental exchange owns the New York Stock Exchange And so these two stock exchanges are some of the most profitable public companies in the country something like I think in 2018 the Intercontinental exchange, I think it's I think they call it ICE I see a 60% profit for every dollar that it took in and this company Is worth something like I think today's worth 35 or 40 billion dollars one of the most profitable companies out there When it makes I think 10 billion revenue, so it's just like printing cash and it kind of got me interested that These stock market exchanges might be the world's greatest business models Because when you think about a stock market exchange what's a stock once a company lists on an exchange?
They're basically never going to go away and a hopefully a great company like a forward or something like that can last for a hundred years It's incredibly challenging to build a new stock exchange There's actually only I think 15 of them in the world like 15 like legit big ones and the barriers entry are super big But it got me interested. Do you know who started a stock exchange recently? Have you heard about this? It's called the long-term stock exchange Reese Eric Reese from the the book the lean startup or the most famous startup books of all time So I think he started this in 2010 or 2012 a while ago It's taken a while to get going and the reason he started it was at the end of the lean startup and like the the epilogue He lists like a bunch of ideas that are interesting to him and he said down this talk He goes all these ideas have had started my readers have messaged me saying I've started this and this after this book And he goes the one thing that no one started was a long-term stock exchange So I decided to do it and one of the reasons he decided to do it was because So the large index ones are a lot of the large traders Do you know how long they hold a stock for on average?
No, I have no idea ten minutes. That's how long on average. It's I'm super bullish on the stock for the next ten minutes Yeah Yeah, it's for ten minutes is the average whole time and he was like I think that's insane because nothing has changed with that company And it really bothered him and another thing that bothered him is there's a chart you like one chart businesses There's a chart that shows the average number of public companies and it's been going just straight down So I think 20 years ago there was something like 10,000 I think today there's like 4,000 public companies So people just don't want to take their company public for a variety of reasons One of those reasons being is that it's kind of a short-term like what does Warren Buffett say in the short term? It's a is a what does he say?
It's like a measuring stick, but in the long term contest long term. It's a weighing machine Yeah, that's right And he's like that has a lot of people don't like that They don't want to take their company public because of that so basically in 2011 He proposed this idea of a thing called a long-term stock exchange where you get more votes for how long you've held the stock So if you held the stock for longer than someone who's just recently bought it you get more votes into how companies run theoretically And he actually raised something like a hundred million dollars to start this I think injuries and Horowitz funded it and what's the only thing right? I think there was like a mandatory one-year hold time right wasn't there like a if you buy you had you can't sell without a Certain period of time was that the rule? Yes, and there's a few other rules where the companies in order to get listed on this stock exchange You have to do what you just said you also have to like have a plan as to how your company is going to be great for the next Many decades and so they like it's all about long-term stuff And so yeah, there are a whole bunch of rules about this now The story isn't exactly going well because I think there's only like two or three or four companies listed on his exchange so far I think it's Twilio I think Twilio Asana and Thoretto I think those are like I don't think there's that many companies listed there and those companies are also listed on the NASDAQ So I don't know why you would use Eric Reese's long-term stock exchange.
However, I thought this idea I didn't understand it when I was younger. I'm like why do you why do you need to do that now? I'm kind of growing to understand like that is pretty badass and this is an epic idea that has not played out yet But I was researching these exchanges and they're so fascinating at how they work. It's this weird It's a little bit crony capitalism because they're in bed with the SEC so they're in bed with the government There's a lot of regulation around this whole thing, but it's so fascinating and Eric Reese was talking about starting it He was like in order to start it.
You have to file paperwork and it's called SEC 001 so when you file paperwork with the SEC even for startup, it's all these paperwork This is literally paperwork number one It's the first like it's their first document and you like it has any fill out all the paperwork now He's finally starting to get a little bit traction But I found this to be so fascinating these stock exchanges and how they're probably one of the best business models I could think of all right a bunch of short stories related to this number one I met the CEO of I think either the NASDAQ or NYSE he came to my office once and I didn't he came to meet Michael Birch who was our like main investor and they were hanging out and he said oh come in here and join I'm sitting there and I'm like I didn't even know the exchange was a business I was like what that why would it have a CEO it's a business and he's like oh, it's not only a business It's a phenomenal business like basically we have the exchange and the exchange of the US Obviously is big one, but what they do is it's a software company actually so what they do is they power the stock exchanges of like Whole bunch of our countries. So it's like oh Finland needs a stock exchange They're not gonna build their own thing They'll just take the US's like battle tested super, you know military grade exchange and they'll just be a customer of it And so that was the first like line of business basically that countries will use their software to run their own exchanges The next is that they basically fight for IPOs. So he's like yeah big deal is basically how do we versus the NASDAQ? Complete to get you know Facebook's you know IPO How do we get the next big tech IPOs?
So that's why he was in Silicon Valley meeting people was like these are long-term relationships and like when the time comes They're gonna sign which exchange to list on like that's a big deal for us and it's a network effect right the more great companies You have on your exchange the more valuable your exchanges, but it's like a network effect married with enterprise You know like super enterprise contracts married with like complete defensibility like nobody like literally like regulatory defensibility So you get the defensibility of ever effects and of regulations and then you get the business model of enterprise, you know enterprise sales and so pretty phenomenal Business actually it's also marketplace right because they take fees on all the different transactions exist So pretty phenomenal business. You're absolutely right and I was surprised to even learn that this was a business It's just another reminder that like everything you see around you It didn't just show up It's there because somebody somewhere has a motive and a profit in order to generate that product with that service of that thing that exists And once you see that you can't like unsee it. That's my first story second story is about Eric Reese So I'm a I love Eric Reese like his blog was one of the key blogs that like you know shifted my like entrepreneurial journey Like I was like oh this makes a lot of sense like that's why we failed We should have been doing this shit and I got to meet Eric right went to his house in San Francisco nice This guy nice guy, but also wasn't just like pleasantries. He was nice, but he was so helpful Like I was like oh we're planning on doing this it's and he's like okay That's it's a big launch a lot of lies like don't do the big lunch and I was like I just told you I like talk for five minutes about my big lunch plan He's like not a believer big lunches.
Here's why he's like basically you're gonna take the worst version of the product that you've ever made and will ever make That you have no idea if there's demand for and you're gonna completely blow your wad tell everybody how great this thing is You have this like you're gonna put all this energy to that and it's gonna completely like the odds of you just getting it Right and your initial product being good enough is so low that you're actually like lowering your odds of success by doing that And that now it's like pretty common This like fallacy of the big one just like ten plus years ago And at that time like big lunches are still kind of a thing that people tried to do and he talked about that ledge And then also I was like I came to him and I was like you know we have this idea. It's not really working So I think about pivoting to this. He's like okay. Here's a how do you plan to pivot?
I was like I think we're gonna make these like changes features are to test this and blah blah blah blah He's like cool. Here's what you need to do. He's like you need to take your old idea and to bring it to town square You shoot it in the head. That's what what and he's like your team is gonna be so confused unless you explicitly tell them that hey All this shit.
I've been saying for two years. It's changing like the old assumptions turned out to be wrong We learned this by doing this and now we know that's not the path We now know that this is a more viable path that this is a better path to be trying that old idea is done That old assumption we had is done and he's like you need to take it in the middle of everybody and need to do a public execution of the assumptions and the ideas that you no longer are married to because nine out of ten CEOs are too afraid to To sort of admit that they were wrong or to like be really explicit like no we that was a bit in we need to go back And we need to try something new is that you try to like blend it together and just kind of like keep iterating in the shadows Basically, you're like kind of like your team is always like half confused And they don't really know what they're supposed to be doing is that the thing we've been saying or this new thing or do we just bolt This new thing on to the old thing and then that doesn't really work either And he's like it went Instagram pivoted and they became Instagram They basically were like look this other thing bourbon this idea of location based check-ins. We're not doing that shit anymore Location suck we used to say location means everything location now means nothing It's photos with filters okay, and we may have a new app with a new name and it's photos with filters and they're like But the old app had photos with filters in it Yeah, but the old app was about the old shit and this is not about that anymore This is now about this new thing and that was very very valuable advice that I don't know nobody else Ever told me and I bet nobody else would ever tell me and I'm saying here on the pod because you know There's probably a hundred people out there that need to pivot and like this was good advice It really helped me that's such a good metaphor to that's a very that's a very sharp metaphor Yeah, exactly I needed to be punched in the face because like most founders We asked for advice and really what we're asking for is can you please affirm the things I want and anything you said that I don't want Even though it's important I'm gonna like ignore to my own detriment and then three years later two years later when it's all failed I'll be like huh, maybe there was some like wisdom and I've only I had listened and I thought it was really good that he just like punch me in the nose that I couldn't ignore the advice and most people that's actually very generous Most people won't put themselves out there to do that most people don't me it doesn't help him You know I was just I was that changed my life He never heard from you again, right like I've never bumped into him again And so you know I paid back nothing for that But he kind of went out on a limb and was like look I'm gonna be direct with you bro And I really appreciate it directness because that's actually what I wanted do you think his new companies gonna work Well, it's his old company because it's ten years it's like ten plus years old now, dude Yeah, I mean as much as I love the guy just seems like this idea is not coming for You said Twilio a sign is run up Julio de listed voluntarily So now there's a son is run up They have two companies listen on the exchange so like in terms of Objectively, it's not working unless there's some other you know momentum I know that for a long time they really couldn't do anything they needed their like regulatory approvals And that was like a multi-year thing so I think it does seem like they crossed that but you know It doesn't seem like they have a lot of crashes the mode I wish they did I think it's a great idea. I wish they did too I wish they did it in the words of what's the name Gary Halpert never has more money But lost the trying to convince the market what they should do versus what they want to do Maybe long-term is what you want the market you think the market should do and not necessarily what it wants to do Maybe that's how companies work that's just one I think when I was thinking about this I'm like how do you make this work?
And I'm like well I think the biggest way to make it work But this has to do with the SEC is to get rid of quarterly earnings calls I think quarterly earning calls should probably go away. I think that this is actually something that I think Trump proposed this But many other people propose this I think that's a lot it's never He I think that's something you propose, but I think earnings is ridiculous every three months It's kind of crazy But that's beyond I think long-term stock exchanges like purview like I think that's like some SEC bullshit But anyway, I thought it was interesting. I doesn't sound like it's getting the traction that I wish it would get But I don't like it's intriguing the coolest innovation in the space was actually from crypto crypto basically Yeah, they had the tokens Yeah, they had the tokens No, no, no like crypto tokens that it wasn't they didn't clear this for regulatory wise But the idea was actually really good Which is that a app should be able to issue tokens to the users or members of its community that are helping build it We've all been a part of things early on where without that user contributing without them being a part of it without them They'm actually participating whether it's Airbnb or it's the drivers on uber like for them to not get anything or like you know Reddit for example read it after like 20 years was like we're going public We made billions of dollars and the mods who you know have made this place what it is and who actually created these communities and run them They're like you we're gonna go We're gonna do the thing no company does we're gonna let you buy the stock at the at the price 20 years later When in reality like the proper way to do this is what we're trying to do Which was let any app create an incentive mechanism that will that will reward early participation of people who bring value to the Network so that if the network actually becomes valuable you by being there putting in work That was like the equivalent of an investment you're able to invest energy what if you do that it actually gives you a chance to spin up new networks Or new things now of course all these things have the other side of the coin which is you might attract a wrong person person That's just there to get the early coins, right? It's like the worst customer is the one who's like the coupon clipper Who's just you know there to just redeem the early thing then quickly cash it on bounce So there's all kinds of things you have to get right to make this work But a lot of them are a bit evangelist Yeah, you know the idea that you could allow your early adopters early evangelist early contributors to own a piece of the upside in something I thought was a really good idea and a big step forward that just simply doesn't exist in the traditional system today All right, well, that's my bit on stock exchanges.
I'm gonna be paying attention I think this will make it to Eric Eric. You got to reach out to Sean man and let him let him thank you face to face Um, what you got? All right. This is my hustler of the week So we kind of have a we got the blue collar side hustle.
We got the Billy of the week That's for the billionaire of the week. I don't know what we call this lady She's the hustler of the week Which is just something to just make it shit happen her name is Daniel basket Which I thought was the same name as the tiger cake lady, but maybe it's not um here's her story So I saw that this lady is doing a fruit swag company Go to branded fruit.com basically imagine your company and you're hosting some conference your hubspot hosting inbound and you want to have something cool Something unique for like, you know, 10,000 attendees. They got enough t-shirts. How many kusis can one have?
Oh great a pen how thoughtful of you and so what she does is she's like I got it put your name on fruit, baby Let's do a sales force avocado. Let's do a lift banana. Let's do a male chip pineapple Whatever it is. I guess you put a male chip banana, but basically she prints corporate names onto fruits and charges five bucks per fruit to the companies And companies pay for this for their conferences She's made a bunch of money doing this I think it's awesome And I would like to talk about her was I looked her up and she's like this like kind of this opinionated artist And she's done a bunch of these random businesses So she she's like bike helmets are ugly So she painted her own bike helmet and then she kept getting stopped at places for for her bike helmet It's just like okay She created a bike helmet company that just does like cool looking bike helmets and And then that was like a first business and so she was doing that she like made this She's like I don't know anything about tech but like she went on like I don't know Squarespace and then like got like a You know put strike on their PayPal on there and started taking a paper So that's where to work Then she's like alright We're really sell these helmets So she bought a vintage tricycle that had a wagon attached to it like a freemuller with a wagon And she just piled up all the helmets into the wagon and made like a cool little stand and the people like Oh love your stand and she's like oh Let's all these stands and so now she sells the helmets at least you both stand for the helmets and then people would love her Help her stand so much that she started doing she started selling stands I think the first thing started the same way she was like oh yeah Just be funny I created this this first thing and then people were like hey Can you do that for my brand and it's just a great example of This was awesome quote from the founder of Geek Squad He said marketing is the tax that you pay for for an unremarkable product and this lady has such a remarkable product She just builds remarkable products worth remarking on that she never does Needs a new marketing and she actually just spins up new businesses because she'll do she'll make something for herself And then ten people will talk about it.
She's like okay. That's a business That's a thing and she'll make it she has another thing called a mask I like where you upload a picture of your face and it makes like a coded mask But the bottom half of your face on the mask and on her branded fruit website. She needs some her copies funky She needs to move this part up. This is actually good It should be the tagline go bananas and it says how they work with local local farms the source produce And they put these like stickers on the produce.
It's pretty cool. This is pretty cool If we do a mfm meetup, we need to have this at one of a letter what our fruit would be but like I'm a big I like beats big big fan of you You eat beats. How do you eat? How do you eat a beat?
Yeah? I think I told you this my buddy Sam slowly from college one day sent me a PowerPoint deck He's like oh, I was also a podcast. I'm just getting years and he's like oh I heard the podcast you're talking about health Here's my beats presentation. I was like what and he does this slide deck of all white slide no design and it says beats One have a longer life next slide beats one have better sex next slide beats One feel good every morning beats and he's like everything you want is on the other side of just a few beats And he's like you need to buy raw beats you need to put him in this movie Here's my recipe beats are amazing for you How do you eat them?
I just blend them up with me like what's that mean? What part of blend it up is new these I'm clear That's it currently unclear do you literally take a bunch of beats and put him in a smoothie and like you juice it And one of the ingredients is beats I was asking you just said but you want to say what beats and a blender and make it into something So what do you put what is your beats? His recipe is recipe will be spinach beats water I think like a splash of OJ he puts like olive oil salt He puts like different stuff that I never put in smoothies like olive oil I never would have had seeds He makes like a killer like super healthy smoothie and I'll try to all publish the recipe I gotta go find the exact recipe I haven't done it in a couple years But for like a year and a half I was all on the beats train and now did it make you feel better? Yeah, it was great Well, mostly because it's presentation was very convincing and so like I got to see my pretty hard there But the hard part is that raw beats are the worst for cleanup like you have to peel them And then there and then everything is red your hands are pure red the cutting board is red your cocochtons red These things are like just pure ink and so that's the only reason I stopped was for a period of time I was like I'm just tired of like having red hands for the all day I you know so I need to figure out a way to do this.
I need some gloves. So say it's the answer. Dude, what a dork I love this guy You made a face like it's gross But this is everything you stand for in life doing weird overkill stuff for health I'm not that overkill, but it beats are like How long is that ratio running right now? How long is that ratio?
50 of them both 50 of the miles All right, well congratulations to Danielle. How'd you find her? I honestly have no idea Are we like the Chris you're like the Christopher Columbus where it's like you discovered America It did not exist before you before you it was it was not a thing you came across it now. It is nothing By the way, she to me is like the female Peter levels in real life So you know he's like indie hacker.
It spins a cool ass projects online makes much money I feel like she's the female real life Peter levels That's how I think about her. I also have a couple of her ideas that she's had that she's been tinkering with so That's because we're tinkering with other applications for this idea for example What if company sponsor produce that's at the store so you can buy discounted fruits or vegetables if it came with the brands logo on it What if Taco Bell sponsors up tomatoes or avocados for instance? And then you can think about the brand as you make your super bowl of guacamole These are the thoughts going through the mind of giggle basket But she has a whole website full of like crazy things so she's done drone sweaters sweaters and clothing for cold drones She's got the helmets thing. She's oh my god.
She she has an escape room for your baby in your womb womb escape game is an escape room kit for newborns complete with a tiny we escaped sign for babies first photos Those funerals for expired domains. Oh my god. This woman is and she is something she has touch base collectible and rare Trading cards of venture capitalists including stats of oil pack and a stick of gum She has sfsime maker a simaking company doing painted and printed signage for local businesses in New York and sepsis So she's got the trillobox of phone mounted compatible with irregular handlebars for your bike share companies This is funny. She has a stained glass window for airplanes a removable window decal that transforms your flight into a place of prayer This woman is really good.
Yeah, she goes about a under fitness club a service that will print your pitch deck onto a yoga mat So if there's an investor at the yoga mat at the yoga club, they will be attracted Last chance tours a immersive scanning service that will that will tour a place that's about to be demolished that you can later revisit in VR She has blue check homes, which is a satirical service that offers verified like a twitter verified blue chest crest that goes on to your home If you're a public figure She literally has more on here than we have time to say pretty impressive She's awesome. Is this stuff like making a living? Surely it is right? I mean you have 20 of them Yeah, I'd like to believe that that that's true.
Um, she must be going well. You can't be this talented not too well Yeah, I'm a fan Danielle. You're awesome. Um, is that it?
Is that the pod? That's it? That's a pod. All right.
That's a pod Hold on we have to come back on Sanfone Daniel baskets best best one of all. It's called moonlight moonlight.world. What tagline did you just say shine? It's sass for witches All those witches out there who've been eating some assas tools to let them do their tarot card readings She made it finally up for transformative social rituals experience interactive and deep illuminating tarot card sessions right from your browser Sass for witches beautiful.
I'm all about it. Danielle. You're awesome So the road let's travel never looking back