Cereal Wars - Sugar Rush - Business Wars (Ad Free)

What this episode covers

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions? But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.

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Frequently Asked Questions

How long is this episode of Business Wars (Ad Free)?

This episode is 25 minutes long.

When was this Business Wars (Ad Free) episode published?

This episode was published on July 23, 2019.

What is this episode about?

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in...

Can I download this Business Wars (Ad Free) episode?

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