[Certifications Spotlight Audio Clip 1] Introduction: The 3 Types of Environmental Declarations

INTRODUCTIONHave you ever wondered if the environmental claims or logos on your packaging were completely legit and adequate? Did you dive into it? Welcome to our new series: “Certifications Spotlight: Truths and Traps”! We'll unravel the mysteries behind the logos, certifications, and declarations you find on packaging. What do they really mean? When and where are they applied? Do they sometimes conceal key information? We'll weigh their pros and cons and explore the added value for everyone in the value chain, including end consumers.This series is the result of collaborations with experts who joined us with enthusiasm. Whether you're in the packaging or packaged goods industry, these episodes aim to equip you with knowledge and critical thinking to decipher what is too often put forward as foolproof guarantees. Today, as an introduction to many audio clips to come – with a focus on a certification or a logo in particular –, I invited Anne-Laure Bulliffon to globally explain the communication challenges of packaging environmental declarations, their different types, and what you can or can NOT say around them. HERE IS THE RECOMMENDED RESOURCE The website of the International Organization for Standardization, where it publishes International Standards: https://www.iso.org/standards.html.   WHERE TO FIND ANNE-LAURE BULLIFFON?Her LinkedIn profile: https://www.linkedin.com/in/albulliffon/Albumine, in France: https://albumine.fr/ Profil’Pack, in Canada: https://profilpackaging.com/  ABOUT ANNE-LAURE BULLIFFON FROM ALBUMINEAs an entrepreneur committed to  ecological change, Anne-Laure founded PROFIL'PACK in Montreal in 2013  and ALBUMINE in Chambéry, France, in 2020.On both sides of the Atlantic, the two  agencies share a common mission: to enable food and cosmeticsmanufacturers to rethink their packaging systems in order to include  their products in the virtuous circle of the circular economy, to reduce  waste and ecological impacts.Thanks to of her dual Franco-Quebec  culture, she is keen to put her expertise and network ofmultidisciplinary collaborators in Canada and France to good use by  creating a bridge of resources and innovation between the two countries.  Anne-Laure is convinced that collective intelligence and access to  innovation are the keys to a successful ecological transition.Anne-Laure graduated from ESIREIMS in  2005 with a master's degree in packaging engineering. She specialized in  change management and environmental diagnostic tools (LCA, carbonfootprint,...) and circular economy at the Ecole Nationale Supérieure  des Arts & Métiers in 2020. PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.