CerVon Campbell, Singer/Songwriter

In today’s episode, we're talking with singer-songwriter. CerVon Campbell.  Cervon is an artist known for what has been called a soulful sound and venting lyrics. Cervon’s music is about day-to-day experiences that he faces in his life. Cervon gets his inspiration from bands like Lumineers, Go West, and Lynyrd Skynyrd. One of the great songs he has written, created, performed, and produced is a collaboration with John Oates called DND, which inspired him to take a different approach on beats, and even rapping over a ukulele.As a creative, we asked Cervon what his approach to creating music, where he gets his new ideas and new songs from?He says writing is a major part of the process. He will start with a line or two lines, or sometimes there's a word somewhere in his discography. Then little by little, he’ll put the lines together, put the words together and come up with a little bit written down. Once, he has a song like this is his verse, this becomes his hook. When he’s ready to record, he will find all the music, find a bunch of instruments and, put them together.  How did he and John connect so as to work on DND together?  He and John connected through Instagram when John liked a couple of his posts. When Cervon jokingly told him if he liked his music so much they should make music together, to his surprise John DMed him his contacts and the collaboration took off from there.  Cervon says John brings a more organic feel, more realness to it, by bringing in real instruments, How has that collaboration impacted or rippled into some of his other newer music?All the music he has made since then has had real instrumentsHe wants at least 80% instrument in his songs.When performing, he intends to fully perform with a band.John changed Cervon's perspective of music in that he was able to look within himself and think about his image and who he was as an artist.In summary, Cervon believes by exposing people to new music, it will stimulate some new creative thinking for writers and musicians and people will be more open and appreciative of this music.  You can find Cervon at the following handles:Apple music: Cervon CampbellSpotify: Cervon CampbellSoundcloud: Cervon CampbellTwitter:@vervon campbellInstagram: sexymonkeylimodriverWebsite: https://beatcha.in/cervoncampbellCerVon and I discuss his collaboration with John Oates from Hall & Oates on his latest release DND. Music tracks are copyrighted, provided by the artist, and used with permission.