Cesare Ragazzi’s Revival: How to Breathe New Life Into a Brand with CRLAB Chairman, Andrea Mandel-Mantello - Episode 8

Investing in a bankrupt business isn’t usually the most appealing option, but for Andrea Mandel-Mantello, it was a stroke of genius…The Cesare Ragazzi name was known throughout Italy when Andrea took over. Through a strong rebrand, resilience, and passion for improving people’s lives, Andrea’s brand now brings those values to a staggering 26 countries.Join us on Pivot Points to discover how Andrea brought a household name back from the brink of bankruptcy.Key takeaways from this episode:How Andrea took a bankrupt company and breathed new life into the Cesare Ragazzi brandThe perseverance required to turn a company around and repay its debtsHow strategic partnerships and innovative marketing are key to internationalisationThe importance of keeping a dedicated team motivated and aligned with your company's missionAndrea Mandel-Mantello: https://www.linkedin.com/in/mantello/Connect with Dave Allen: https://www.linkedin.com/in/daveallenbrandpie/Learn more about Brandpie: https://www.brandpie.com/https://www.linkedin.com/company/brandpie/