EPISODE · Jun 8, 2023 · 30 MIN

C'est quoi la gamification avec Pauline Consonetti - Episode 182

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

L'une des tendances marketing du moment c'est la gamification. Sauf que pour être complètement honnête, j'ai un peu de mal avec la gamification. Du coup j'ai complètement laissé de côté cette stratégie. Sauf qu'elle apparaît dans les tendances fortes en marketing depuis plusieurs années maintenant. Donc je me dis que j'ai du passer à côté de quelque chose. A mon avis j'ai pas tout compris aux dessous de la gamification et à ce que ça peut apporter à une marque. C'est là que Pauline Consonetti, experte du loisirs puisque c'est le marché sur lequel elle évolue, me propose d'en faire un épisode. Evidemment je fonce, trop contente de comprendre enfin ce qui se cache vraiment derrière la gamification. Vous pouvez contacter Pauline sur LinkedIn ou sur Convious.com. --------------- 🔔 Pensez à vous abonner au Podcast du Marketing 💌 À rejoindre ma newsletter ⭐⭐⭐⭐⭐ Et à me laisser un avis 5 étoiles sur iTunes ou SpotifyHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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C'est quoi la gamification avec Pauline Consonetti - Episode 182

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