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C'est quoi l'API de conversion Facebook Ads ? (2025)

EPISODE · Jul 28, 2025 · 10 MIN

C'est quoi l'API de conversion Facebook Ads ? (2025)

from No Pay No Play · host J7 Académie

Le Pixel est mort… vive la Conversion API ?Dans cet épisode de No Pay No Play, on vous explique concrètement comment Meta suit vos ventes — et pourquoi le tracking est devenu un enjeu critique pour vos performances publicitaires.Vous apprendrez :Ce qu’est la Conversion API (CAPI) en mots simplesPourquoi elle est devenue indispensable depuis iOS14Comment la combiner intelligemment avec le PixelComment savoir si vous avez bien installé la CAPILes erreurs à éviter sur Shopify, GTM, etc.Que vous soyez annonceur ou media buyer, cet épisode est un passage obligé pour comprendre comment Meta attribue vos conversions aujourd’hui.

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C'est quoi l'API de conversion Facebook Ads ? (2025)

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