C'est quoi l'API de conversion Facebook Ads ? (2025)

from No Pay No Play · host J7 Académie

Le Pixel est mort… vive la Conversion API ?Dans cet épisode de No Pay No Play, on vous explique concrètement comment Meta suit vos ventes — et pourquoi le tracking est devenu un enjeu critique pour vos performances publicitaires.Vous apprendrez :Ce qu’est la Conversion API (CAPI) en mots simplesPourquoi elle est devenue indispensable depuis iOS14Comment la combiner intelligemment avec le PixelComment savoir si vous avez bien installé la CAPILes erreurs à éviter sur Shopify, GTM, etc.Que vous soyez annonceur ou media buyer, cet épisode est un passage obligé pour comprendre comment Meta attribue vos conversions aujourd’hui.

Episode metadata supplied by the publisher feed · Published Jul 28, 2025

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C'est quoi l'API de conversion Facebook Ads ? (2025)

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