EPISODE · Jan 27, 2022 · 22 MIN

C'est quoi le Brand Character - Episode 110

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

La semaine dernière, j’ai organisé un live sur LinkedIn sur le sujet du Branding. Pour faire simple, le branding c’est votre image de marque. Et en discutant de branding donc, avec les personnes qui étaient présentes au live, je commence à parler de brand character. Et là je réalise que la plupart des gens présents ne savent pas ce que c’est que le brand character. Evidemment on en parlé, ça a déclenché plein de questions, du coup je me suis dit que ça vaudrait le coup d’y consacrer un épisode complet. Alors c’est parti pour le brand character ; dans l'épisode d'aujourd'hui je vous explique : ce qu'est le brand character à quoi ça sert comment le construire et pourquoi ce n'est pas du bla bla marketing... ------------------- 🔔 Pensez à vous abonner 💌 À rejoindre ma newsletter ⭐⭐⭐⭐⭐Et à me laisser un avis 5 étoiles sur iTunes Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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C'est quoi le Brand Character - Episode 110

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