CFO: Brands Rarely Max Out Meta Ads

Abir Syed is an accountant turned marketer turned chief financial officer. He says ecommerce marketing success largely depends on creative volume, and few merchants have exhausted any channel, much less Meta.Abir is co-founder of UpCounting, an accounting and fractional CFO firm in Montréal, Canada. In this episode, he shares common financial mistakes of merchants, key metrics to monitor, and, yes, how to grow ecommerce ad revenue on Meta.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/cfo-brands-rarely-max-out-meta-adsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com