CFO/CMO Series Ep#3, S&P Global - On Strategy Showcase

What this episode covers

The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to make the case for investment. Thanks to our series sponsor Analytic Partners, the global commercial analytics provider.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 32 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on June 30, 2024.

What is this episode about?

The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.