CFO Summit: Board, Budget, Bonus - The Forecasting Framework for 2026

In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for building a clear, defensible, and aligned financial plan for 2026.This replay walks you through how high-performing ecommerce brands create scenario models that serve their board, their finance team, and their operators… all without losing focus during the busy BFCM season.In this replay, you’ll learn:-The 3 scenario model every CFO should build for 2026-How to anchor your plan in real data not hope or assumptions-Why most ecommerce forecasts break (and how to fix yours)-How new vs. returning customer trends shape next year’s revenue-How to connect your marketing calendar directly to your financial plan-Why forecasting succeeds or fails based on daily executionWhether you’re a founder, CFO, VP of Finance, or operator driving next year’s plan, this replay gives you the structure and clarity to build a forecast your board—and your team—can trust.Show Notes:The CFO Summit series brought to you by: Fulfil: https://bit.ly/3JWVJ0qTaxCloud: https://bit.ly/3LQ1M7uExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have