Ch. 13: Finding the Perfect Email Marketing Service

Send us Fan MailFinding the Perfect Email Marketing Service: Essential Tips & Top ProvidersFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.00:00 Introduction to the Market Your Message Show00:44 Chapter 13: Select Your Email List Service00:49 The YesMail Case Study: Lessons in Email Marketing02:28 Common Mistakes in Email Marketing04:26 Seven Questions to Ask When Choosing Your Email List Service08:07 The Four Best Email List Services for Authors, Coaches, and Speakers11:36 Day 13 Exercise: Select Your Email List Service12:39 Day 13 Key Takeaways