Ch. 16: Why Most About Me Pages Fail

Send us Fan MailChapter 16. Create Your About Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.00:00 Introduction00:44 Chapter 16. Day 16. Create your About Me page03:20 Step 1. Craft an introduction that draws readers in04:38 Step 2. Identify and empathize with visitors' struggles05:55 Step 3. Guide visitors to solve struggles07:18 Step 4. Establish credibility08:40 Step 5. End with a clear call to action