Ch 8 - Strategic Analysis with Katy Cortes

Access full transcript at https://share.descript.com/view/z3rDwDysvm0 Katy discusses the importance of strategic analysis and its importance in the field of management. She talks in depth about methods such as SWOT analysis, PESTEL, and Porter’s Five Forces and how a business could use them to their advantage. Lastly, she explains how strategic analysis is not only important to businesses, but also to entrepreneurs. Episode Highlights: Definition of Strategic Analysis How Micro and Macro Environment Can Affect a Business What Is SWOT Analysis How To Use SWOT Analysis SWOT Vs. PESTEL Vs. Porter’s Five Forces What Are Porter’s Five Forces Using PESTEL To Analyze Working In Restaurant/Service Industry Vs. Seeking Higher Education Evaluating a Businesses Rivals Identifying Direct and Indirect Competitors Importance of Competitive Advantage Differentiation Strategy: VRIO Creating a Strategic Position from Strategic Analysis Using Competitive Advantage from Strategic Position Establishing Reputation as a Brand Strategic Analysis for Entrepreneurship Interested in helping us improve this product? Access the Deconstructing Management Resource Guide to learn more about what we might do next, and to see how you can helps us! Go to https://bit.ly/3qxPYbB Deconstructing Management (https://anchor.fm/deconstructingmanagement) by Management Students of Nicole Colter is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) and draws from Principles of Management (https://openstax.org/details/books/principles-management) from OpenStax which is licensed under CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/) Please rate and review us in your podcast app. Questions about this project can be sent to [email protected]