Chad Boeger: How 810 WHB Became Kansas City’s First All-Sports Radio Station

Before he became President of Union Broadcasting, Chad Boeger was already an entrepreneur.In kindergarten, he was buying Jolly Ranchers for two cents and selling them for five. By junior high and high school, he was running a thriving lawn care business. In college at the University of Kansas, he hustled any way he could to make ends meet, fully expecting to use his business degree to become an investment banker.But a passion for sports changed everything.In this episode of There’s Just Something About Kansas City, Chad shares how he went from earning $6.50 an hour selling ad space in a weekly newspaper to helping launch Kansas City’s first all-sports radio station, 810 WHB, and eventually becoming President of Union Broadcasting.We go behind the scenes of building a sports media brand from the ground up: navigating risk, betting on a format no one knew would work, and helping shape Kansas City’s sports conversation for decades.It’s a story about hustle, timing, entrepreneurship, and the power of following your passion, even when it leads somewhere completely unexpected.🎧 A must-listen for sports fans, aspiring entrepreneurs, and anyone curious how great media companies get built.