Challenges and Opportunities at the Bottom of the Pyramid

The bottom of the pyramid – or the BOP – is gaining increasing recognition by large corporations as an important consumer group. Ever since the global financial crisis of 2008-2009, global businesses have been operating in an environment of slowing growth, weakening consumer expenditure, volatility and uncertainty. A new growth avenue beyond the much-talked-about middle class is therefore vital for the long-term survival and success of a business.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.