Challenges and Triumphs in Agtech and Biotech

In this episode Jim talks to Angela Tipton and Travis Franklin, cousins and business partners specializing in marketing for biotech and agricuture tech companies. They discuss how they entered the business, the fast-paced nature of these industries, and the importance of understanding client strategies deeply before execution. They touch on advancements in drone technology, AI, and automation, and how these technologies are transforming marketing strategies. The discussion explores the ethical implications of AI, the long-term impacts of marketing, and the responsibilities of marketers in shaping societal narratives. Angela and Travis share their experiences, challenges, and the importance of aligning with clients who share similar ethical values. I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.