Challenging Attribution, Repurposing Content, and Elevating Email

This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved email designer and share a quick tip on boosting engagement with more creative CTAs. About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies. A self-confessed geek who loves talking about technology, he believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. About Hannah Wehrly Hannah is the Head of Business Development and Marketing at Napier and leads on pitching, proposal writing, lead nurturing, email marketing, social media and content creation. Hannah joined the Napier team back in 2017 as a Marketing Specialist after completing her degree in Marketing and Communications, and her role focuses on developing new relationships with potential clients. Time Stamps [00:00:00] - Introduction [00:00:42] - Attribution vs. Incrementality [00:02:40] - Repurposing Content [00:05:02] - Salesforce's AI Agents [00:07:45] - Marketo's Email Designer Updates [00:10:41] – The Insightful Tip of the Week and Call to Actions in Marketing [00:12:36] - Conclusion and Key Takeaways Follow Mike and Hannah: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Hannah Wehrly on LinkedIn: https://www.linkedin.com/in/hannah-wehrly-b0706a107/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing Automation and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast – Marketing B2B Technology: https://podcasts.apple.com/gb/podcast/marketing-b2b-technology/id1485417724