Challenging Elitism in Creative Agencies with Tara Mac

Join me in this episode as I chat with the incredible Tara Mac, a freelance designer from Edinburgh with 10 years of industry experience who is helping female founders to grow and succeed through impactful brands and websites. 🤩 Today Tara has chosen to shed a light on the stark reality of elitism within the creative sector. We begin by exploring Tara's creative story, from her roots in a childhood brimming with imagination to her pivotal role in crafting brand identities and websites that empower women in business.Moving onto our hot topic, we confront unsettling statistics and shared personal encounters that highlight the true issues of elitism not only within creative agencies but also the creative industry as a whole. This episode isn't just about laying out the issues, though. We pivot to practical solutions that are challenging the status quo, aiming to reshape the creative industry into one that is truly reflective and inclusive of the society it serves.Wrapping up, we discuss Tara's future endeavours to cultivate a support network for women in the entrepreneurial sphere. So tune in, get inspired, and join myself and Tara in causing a bit of a ruckus 😉 If you want to connect with Tara you can do so here on Linkedin and Instagram