Challenging Marketing : Hair Restoration : Case Study

In this podcast Maurice Collins, founder of HRBR, Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a market for their services. We discuss the role of testimonials in building customer confidence, the legislative context and how new media is playing an increasingly important role. Also on the show an interview with Simon Healy from TotalHealth.ie a new chain of independent pharmacies. Finally in the show, Paul Ebbs, discusses the launch plans for DIT's Construction Innovation Lab.