Challenging the Old Guard in Alcohol: Insights from Michael Bowen - 006

Michael Bowen is co-founder and COO of Speakeasy, the platform that's revolutionizing the world of online alcohol and e-commerce. He shares his journey, from working with digital first companies to e-commerce startups, and how his passion birthed Speakeasy. Learn about how his move to Shopify entirely transformed their business, allowing them to manage a staggering 300+ brands more effectively and enable these brands to tell their own story.We unravel how challenging the 'old guard' can create opportunities in the digital world. Michael unpacks the power of  Shopify's network effect and how it aids alcohol merchants in customer acquisition. Michael shares insights on the power of collaboration, the importance of execution, and the benefits of sharing your playbook. He also gives us a glimpse into his experience of working with large agencies and the impact it had on customer experience as he scaled his business.So, pull up a chair, pour yourself a drink, and prepare for the blueprint on disrupting business of online alcohol.