Champion Yourself: Navigating Leadership and Visibility as a Woman in Business EP 14

Check out resources and events here In this episode of The Business of Belonging, host Shara Hutchinson sits down with entrepreneur, author, and thought leader Catherine Lang-Cline to explore the realities of navigating “the game of business” as a woman. Catherine shares her path from marketing and creative work to co-founding Portfolio Creative, building a multimillion-dollar brand, earning numerous awards, and ultimately launching her own consultancy and book. Throughout the conversation, she delivers actionable insights on self-advocacy, confidence, credibility, and how women can position themselves strategically—without compromising authenticity. Key Points Discussed Catherine shares how Portfolio Creative began as a simple idea between two freelancers—and grew through timing, collaboration, and operating within their expertise. The early years required grit and consistency; establishing credibility within the first five years helped them gain trust, awards, and market recognition. Catherine emphasizes that women must champion themselves: apply for awards, speak to their accomplishments, and proactively build networks instead of waiting to be noticed. She explains how “the game of business” often follows rules created in male-dominated environments—and how women can navigate meetings, communication dynamics, and visibility with confidence. Authentic leadership, whole-brained thinking, and creative outlets help women remain energized, grounded, and effective in business. Catherine encourages women to start businesses boldly, tap into community, and embrace advocates, mentors, and role models. Her book, The Rules of the Game for Women in Business, shares scripts, strategies, and mindset shifts to accelerate women’s growth and influence. This episode delivers both inspiration and practical tools for women ready to lead with confidence and strategy. Catherine’s experiences demonstrate that success comes from self-advocacy, visibility, authenticity, and community—and that women have every opportunity to thrive when they understand and embrace the rules of the game. Connect with Catherine Website LinkedIn Connect with Shara  Website  LinkedIn