Champions Drinking Upland's Best Beer

Upland Brewing, Indiana craft beer, IU football, and local marketing take center stage as Brian Quinlan and Brad Niccum sit down with Isaiah Cox, Marketing Manager for Upland Brewing Company. Isaiah shares his journey from Richmond, Indiana to Upland Brewing, what it’s really like marketing one of Indiana’s best-known craft beer brands, and how Upland built memorable partnerships with IU and the Pacers. The conversation dives into Hoosier Game Day Lager, the “lifetime beer supply” story tied to Coach Curt Cignetti, the power of local branding, authentic marketing, and why community still matters in business. It’s a fun, laid-back conversation about Indiana craft beer, sports partnerships, entrepreneurship, creative marketing, and building a brand people actually care about. Along the way, the guys swap stories on watches, nostalgia, social media, competition, and what success really looks like. If you care about Indiana business, local brands, craft beer culture, sports marketing, or just enjoy a smart and entertaining conversation, this episode is for you.