Change Your Lousy Business | Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne) BOOK REVIEW

Surprisingly, if you appeal to tired & worn out people it might just reflect in your own work.'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne is a business strategy book promoting the idea of moving away from a contested core business to less competitive greener pastures. Highlights several companies that have done this and why they were successful. Plenty of graphs, charts & lists contained within 11 chapters & 3 appendices.Huge thanks to Lyceum for the support this week, much appreciated!Timeline:(00:00:00) Intro(00:02:26) Themes/Questions(00:12:38) Author & Extras(00:20:41) Summary(00:22:57) Value 4 Value(00:25:33) Join Live! Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/Xs9DjsurFqTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Website: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast