Changemakers and Their Impact on Purchasing and Lifestyle Choices

As 2016 progresses and global instability and public debate about environmental protection continues, more younger consumers are keen on becoming "changemakers" and embracing social causes. From buying  'responsible' brands to pairing down consumption, these "changemakers" are having an impact on the economy, lifestyles and buying habits.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.