Changes in Entertainment Market Research
from Media Clips Hosted by Ilan Haimoff, Jason Squire, Kevin Goetz
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What this episode covers
The Movie Business Podcast Series with hosts Ilan Haimoff, partner at GHJ, and Jason E. Squire, professor at USC School of Cinematic Arts and editor of The Movie Business Book Fourth Edition, has on guest panelist Kevin Goetz, founder and CEO of Screen Engine/ASI LLC (one of the most influential market research companies in the entertainment industry). He has tested over 6,000 film titles and countless television programs worldwide. The Los Angeles Times named him “The Doctor of Audience-ology” and recognized him as one of the 100 most powerful and influential people in Southern California. Read Kevin’s chapter “Market Research” in The Movie Business Book. Listen in to these entertainment experts discuss how market research has pivoted to serve clients during the pandemic and how both distribution and market research will be changed forever.
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