Changing Consumer Attitudes Towards Home Improvement in Spain

The economic crisis has changed the landscape of the home and garden market in Spain. In the past, consumers would hire handymen, decorators and builders for their home improvement needs. Since the crisis, consumers in Spain have become increasingly price sensitive and a do-it-yourself attitude has swept the country. Despite the changing spending habits, the home and garden market has yet to see positive growth, however the declines in 2013 was slightly less than in 2012. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.