Changing People's Minds w/ Loran Nordgren

Loran Nordgren is an Associate Professor of Management and Organizations at Northwestern University’s Kellogg School of Management. His research considers the basic psychological processes that guide how we think and act. The overarching goal of his work is to advance psychological theory and to use theory-driven insights to develop decision strategies, structured interventions, and policy recommendations that improve decision-making and well-being. Professor Nordgren's research has been published in leading journals such as Science and has been widely discussed in prominent forums such as the New York Times, The Economist, and the Harvard Business Review. In recognition of his work, Professor Nordgren has received the Theoretical Innovation Award in experimental psychology. In this episode, he shares many of the ideas he's currently working on as part of his upcoming book on influence.