Changing Perceptions with Lisa Buffo of the Cannabis Marketing Association

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways:- How to change the public’s perception of cannabis in the face of historic misinformation.- How are states finding their footing as it pertains to cannabis regulations?- How to target potential cannabis consumers when the product has so many different uses.- How cannabis marketers can tell a better story about the product.Episode Timeline0:42 Lisa Buffo introduction.1:50 How is the CMA working to change the perceptions of cannabis?4:31 Does the CMA educate the public so that individual startups don’t have to?6:00 How do regulations limit the messaging surrounding cannabis?7:55 Which states are the strictest and which are the most lenient on cannabis marketers?10:45 How is marketing cannabis different from alcohol?13:50 Different use cases for cannabis.15:30 The push to make medical claims about cannabis.18:25 How are some businesses missing the point when it comes to marketing cannabis products?22:00 What will 2023 look like for cannabis marketers?24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?This episode’s guest:•            Lisa Buffo founder and CEO of the Cannabis Marketing AssociationSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.