Changing shades and SPF with Dr Ewoma Ukeleghe and Jules Von Hep

Chi and Basma speak to Jules von Hep, celebrity spray-tanner and founder of self-tan brand Isle of Paradise, and clinical expert Dr Ewoma Ukeleghe and ask why conversations around tanning - be it from the sun or from a bottle - largely exclude black and non-black people of colour?Is it due to Western pressures and ignorance? Inter-cultural colourism? Lack of awareness within the communities? A marketing oversight? Or perhaps a combination of all of the above.The British Skin Foundation states that people with olive, brown or black skin have greater level of protection from the sun so “will not burn so easily or hardly at all”, but is this really true?The need for those with darker skin tones to wear SPF, has only received media attention in the last few years and during the same time we have seen a rise of new self-tanning brands marketing their products to darker skinned consumers.Why would someone with black or brown skin want to use fake tan? And why haven’t the big brands caught up with this, in order to market to POCs?@unprettypodcast#UnprettyPodcastDr Ewoma Ukeleghehttps://www.instagram.com/drewomaukeleghe/ https://www.instagram.com/skndoctor/https://www.skndoctor.co.uk/Jules von Hephttps://www.instagram.com/julesvonhep/https://www.instagram.com/julesandsarahpodcast/ https://www.instagram.com/theisleofparadise/https://theisleofparadise.com/ Hosted on Acast. See acast.com/privacy for more information.