Changing the Air Care Space with Sara Panton, CEO and Cofounder of Vitruvi

When Sara and her brother Sean learned of the toxic chemicals used in traditional air care and home scenting products, they set out to create a better alternative for people and the planet. Inspired to rethink how individuals could vastly improve the air quality in their homes, they started the company blending and creating their first collections by hand. Today they lead a passionate team with the mission to make people feel at home.Sara also shares:What inspired her to start the brandChallenges faced while building the brandExpanding the brand across retail channelsMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Sara's advice to her younger self and what's next for Vitruvi.Be sure to check out Vitruvi at www.vitruvi.com and on Instagram @VitruviThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co