Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Send us Fan MailLendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. The company focuses its efforts on developing financial health in its members. With this focus, it provides a range of perks, benefits, and support to build space in members’ budgets and put cash in their pockets. One of its primary resources is the Stackit rewards program, which uses customer data to automatically deliver discounts and cashback on purchases. Mark Johnson, CEO of Loyalty360, spoke with Amber Carroll, SVP, Membership & Lifecycle Marketing for LendingClub®, about the brand’s customer loyalty initiatives, how it continues to disrupt the industry, and how Stackit uses personalization to drive engagement with the program.