Changing the narrative around accessible fashion, with Maura Horton

This week's guest is Maura Horton, the CEO and Founder of MagnaReady, a company that provides accessible apparel for those with limited dexterity. Maura developed the concept for MagnaReady after her husband was diagnosed with Parkinson’s disease and struggled to dress himself independently.She invented and eventually patented a magnetic closure system that replaces buttons and has since licensed the technology to Fortune 500 Companies including PVH Corp, owner of Calvin Klein and Tommy Hilfiger. Maura also partnered with and advised Tommy Hilfiger Adaptive, the first mainstream brand to launch a children’s adaptive apparel line.In this episode we talk about:The state of the adaptive clothing market before MagnaReadyHow Maura got the inspiration to infuse magnets into her husband’s shirtsThe challenges she faced in the design and manufacturing processWhy Maura thinks the term ‘adaptive’ is unhelpful---Learn more about MagnaReadyWebsite / Instagram / XFollow Maura Horton on LinkedInMaura’s recommendations for people to follow:Keely Cat-WellsAndraea LaVantWheelchair Barbie---Connect with Made For UsTranscripts and show notesLinkedInInstagramYouTubeIf you enjoyed this episode please subscribe to Made For Us and give the show a 5-star rating on Apple Podcasts to help others discover it.