Changing the Narrative on Insurance

In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi Bartolillo, Head of Marketing and Brand at Helia, for an in-depth conversation about Helia’s innovative campaign to reshape the perception of lender’s mortgage insurance (LMI). Helia recently won the Brandie Award for the best brand campaign in the insurance sector, and Dimi shares the story behind this success. Tune in as Dimi discusses how Helia tackled the complex narrative around mortgage insurance, making it approachable and impactful through real-life stories, data-driven storytelling, and a commitment to financial well-being. This episode explores the campaign’s B2B and consumer angles, and Dimi’s insights on crafting meaningful brand experiences that resonate with audiences, even in a heavily regulated industry. Don’t miss this look behind the scenes at how marketing innovation and brand storytelling are driving change in financial services. If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com Learn more about Helia at https://helia.com.au/