Changing the silhouette of "SHAPEWEAR" culture one woman at the time with Susie Taaffe

Susie Taaffe is the CEO and founder of Skanties anti-shapewear, dedicated to empowering women to embrace their natural form, reject unnatural beauty standards, and celebrate their unique and beautiful bodies.When Susie's marriage unexpectedly crumbled four years prior, she took life’s harsh blow as a massive call to action. Suddenly a single mother with three young kids under the age of 5, Susie used her previous manufacturing contacts and design experience to turn her anti-shapewear idea into a global business. Known as Pettipants Underwear by Missy Massy in Australia, these unique undergarments combine comfort, style, and practicality, offering women a revolutionary clothing item that promotes body positivity and self-love.Under Susie's leadership, Missy Massy's innovative approach to fashion and body image has garnered recognition. In 2023, they were finalists in the Championing Health category at the prestigious Telstra Business Awards. Additionally, Susie was the proud recipient of the 2022 Brisbane Lord Mayor’s Women in Business Grant. Having launched Skanties in the U.S. market in 2023, Susie continues to expand this global movement, remaining dedicated to helping women reclaim their feminine power through fashion, and to empower people to love themselves from the inside out. Susie was named as one of the Top 30 Personalities Disrupting The Fashion Industry In 2022 and can be seen in New York Weekly, Grazia, The NYC Journal,  A Women’s Bible, ‘Tude Talk TV, and more.“There is a lot of talk about fashion being comfortable and easy these days, but why is it that when it comes to undergarments, we are still supposed to suck in our stomachs, tuck in our love handles and contort our bodies into shapes that are anything but comfortable?”  Susie Taafe"Set backs is a really great place to start" Susie TaafeIn this episode she takes us through her journey, she talks about the aha moment that lead her to ask herself "What this is all about?" She shares with us how finding herself broke was the best thing that happened to her, finding her WHY, what inspire her to create Skanties and what drove her to look and find Joy again! Overwhelmed? Frustrated? Tired of the BS? You are not alone. I’ve been there, and I’ve helped so many women just like you get out of the funk and start living the life they deserve.Book your call now—don’t wait. You are meant for more. And while you’re at it, grab my book Brighter Days on Amazon. You’ll love it.Learn about my freebies and membership below!Every week, I expand on the podcast topic with practical tools, insights, and tips to help you heal, grow, and stay aligned with your inner abundance. It’s like a little love note in your inbox—just for you. if you want to receive it sign in to mailing list!  Ready to Join? Dm me or email me [email protected] - You can also connect with me on instagram @Claudia_Noriega_Bersntein or visit my website at ClaudiaNoriegaBernstein.com, you will learn about my 1:1 coaching, retreat and training. If you liked this episode please leave me a comment, share it, subscribe and give me a good review. Thank you! https://bit.ly/SignUpformyNewsletterGet it now!! News: Get on the waiting list for my Inner Radiance Collective!A sacred space for women ready to step into their power, purpose, and abundance. Launching May 2025Whether you're a busy mom who’s lost herself in the daily grind, craving more balance, joy, and meaning—or you're ready to break free from burnout and finally put y...