Changing the State of Women's Health Technology and Product Development with Tara Murphy

Michael chats with Tara Murphy, Vice President of Marketing at Channel Medsystems, Inc. Together, they discuss Tara's background and how she came into her role at the company; the commercialization of the company's flagship product, Cerene, an endometrial cryotherapy device; how market development, brand strategies, and patient engagement have fallen short over the years and how they're evolving; and much more. To learn more about Cerene, visit www.cerene.com.