Channel Leadership Evolution: A Conversation with Ted Roller

Welcome to another exciting episode of The Channel CRO with Des Thomas and Kathleen Martin. Today, we have a special guest, Ted Roller, the Chief Revenue Officer of CloudRadial. In this episode, we delve deep into the dynamic world of channel leadership and its evolution. Ted shares valuable insights about the role of a channel chief and how it's all about storytelling and being the bridge between MSPs and SaaS companies, often acting as the advocate for both. He emphasizes the importance of aligning the value proposition with the ever-changing needs of MSPs and how this alignment can reduce silos, drive revenue, and increase partner satisfaction. Ted also touches on the rapid evolution of MSPs and the tools that have propelled their growth, making the CRO role more crucial than ever. Tune in as we explore the shifting landscape of channel leadership and what it takes to succeed in this dynamic field.