EPISODE · Aug 10, 2026 · 1H 15M
Channing Ferrer on Navigating Global Expansion and AI Relevance at Brevo
from Software Spotlight · host Channing Ferrer, Michael Bernzweig
Introduction Channing's unique path from consulting to sales The unexpected love for problem-solving in sales Brevo's reverse expansion strategy Interview Channing's early career and pivotal moments Key lessons on company culture The journey through HubSpot and beyond Presentation The marketing AI arms race Challenges of consumer attention Data insights on email engagement Panel Q&A Audience questions on AI and marketing Strategies for maintaining engagement Real-world applications of AI insights Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
In this episode of Software Spotlight, Michael Bernzweig speaks with Channing Ferrer, CRO and CEO of the Americas at Brevo, about his unexpected journey into sales and the lessons he's learned along the way. They discuss the importance of company culture, the role of AI in marketing, and how relevance trumps volume in content creation. Channing also shares insights from his time at HubSpot and his current role at Brevo, where he's leading the company's expansion into the US.
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Channing Ferrer on Navigating Global Expansion and AI Relevance at Brevo
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