Chantel Soumis on Branding Bravery, AI Strategy & Becoming a Swiss Army Knife Marketer

In this episode of The Franchise Woman podcast, hosts Rebecca Monet and Tracy Kawa welcome marketing maven and thought leader Chantel Soumis—a dynamic force at the intersection of branding, leadership, AI, and community. Chantel brings bold ideas and practical wisdom to the table, sharing her journey from a creative childhood to becoming a sought-after speaker, branding strategist, and fractional CMO. With humor, heart, and infectious energy, she discusses: Why courage matters more than confidence How to build a strong personal brand (even if you're shy) The do's and don'ts of using AI for marketing Why franchisors should invest in employee-led content How she landed an interview with Matthew McConaughey during the pandemic What every business needs in an AI policy She also gives us a peek into her work with Stay in Your Lane and Train in Your Lane, and how she's helping brands scale sustainably through smart, scalable marketing systems. ✨ Don't miss this deep dive into the future of marketing and the heart of what makes a brand truly connect. 📍 Connect with Chantel on LinkedIn: linkedin.com/in/chantelsoumis 📍 Learn more: https://www.stayinyourlane.com 🎧 Listen on your favorite podcast app 📢 Please like, comment, and share! #FranchiseWoman #MarketingPodcast #ChantelSoumis #FractionalCMO #LinkedInStrategy #AIinMarketing #PersonalBranding #FranchiseMarketing #WomenInBusiness